Mechel and Sima Lieber are stalwart members of their community in Flatbush and strong believers in Bet El Institutions and what they represent.
Mechel is an executive at a design and build firm with particular emphasis in the senior healthcare industry. Sima is first and foremost the mother of their five children, but in between, launched a successful business in fashion and apparel. For over a decade, she juggled between the tasks of business and home with such success, that, she says, “…for many years, our children didn’t even know I was working while parenting.”
Mechel says his heart “lives and lies in Eretz Yisrael.” He and Sima support the community of Bet El, because it represents two vitally important issues:
“The community is populated by courageous, Jewish heroes who hold on to these critical areas - the front lines of the struggle for Eretz Yisrael. Also, the Bet El community is centered around accomplished Torah institutions which guard our borders through a Torah life and Torah way.”
Mechel is a founding member of Congregation Nachalas Yehoshua in Brooklyn and to this day remains very active, performing many functions on behalf of the shul, including Baal Koreh. He dedicates several nights a week studying with unaffiliated Jews in the “Partners in Torah” initiative and has helped several along their journey towards mitzvah observance and the establishment of beautiful, religious families.
Mechel feels strongly that the Orthodox community should express its talents in a kosher way in the field of the creative arts. He has a number of original musical compositions that have been commercially published by popular Jewish singers.
Pushing things further, Mechel recruited a team of amateur and semi-professional actors and produced the first, kosher, Orthodox comedy series on the web, Verplank (search in YouTube). Written in a “mockumentary” style, the show follows a group of Orthodox people from the city as they set out to build a new model religious community in the “sticks.”
Sima is active in the Sister-to-Sister organization, and provides hours of close friendship and support to women who are, or are getting, divorced.
Mechel and Sima are most proud of their children and grandchild.
The American Friends of Bet El Yeshiva Center is proud to bestow the Keter Torah Award upon Mechel and Sima Lieber.